Josephene is all about dressing women for their body shapes, comfort and confidence.
As women, we tend to lose our confidence as we leave behind our teenage bodies, give birth to our babies, begin the change of life and struggle with our weight in between.

Every woman has beauty. Every body shape has beauty. I believe it’s time for women to begin to love their bodies again, accept and appreciate our shape.

Through my label Josephene, I provide styles, silhouettes and a personalised service to support the idea that, a woman who gives herself permission to love her reflection again, learns how to enhance her shape and feels beautiful in what she is wearing, will become fully alive.  

Enjoy shopping

Love Jo